Fear 101 and Why Trump Won

Many Americans have spent the last couple of days in a state of shock — wondering how exactly it is that we find ourselves here, with a candidate that has defied the odds, the polls and a majority of the American public to become President-elect.

I wish I could say, in good conscience, that we couldn’t have seen this coming. I wish I could chalk this up to an anomaly, or a “rigged system.” But we truly haven’t given Donald Trump enough credit. Had we done so, we would have seen that his win is a result of a stunning constellation of factors, carefully choreographed by a man who capitalized on the American electorate’s biggest weakness: its fear.

Fear is one of the most powerful human emotions and one that — along with pain — plays the biggest role in self-preservation. When we’re children, fear keeps us from trusting strangers, from sleeping peacefully in the dark or from trying to pet a barking dog. As adults, our fears are quite different. A 2016 survey found that Americans’ top five fears are government corruption, a terrorist attack on the United States, not having enough money for the future, personally being a victim of terror and government restrictions on firearms.

Right out of the gate, Donald Trump addressed the fear of government corruption by distancing himself from the establishment candidate — “crooked Hillary” — and reminding us that he is a successful businessman, not a politician. In doing that, he not only placed himself decidedly against the other candidates, but also with the voting public. I’m one of you guys. Already, he addressed the fear that people have of the American government, their disenchantment with and resentment towards an elite that — they feel — doesn’t have their best interests in mind.

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